Social Media Ford builds fan-driven, personalized social media site The automaker mixes user articles, photos, and videos with its own corporate content at the Ford Social site, in hopes of creating a fully integrated community. By Matt WilsonFeb. 1, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.