Ford gets in the front seat of Google+

The automaker is seeing big benefits from being one of the first brands to set up a presence on the new social media platform.

People who have ventured onto Google+ since its beta launch in late June are likely to find people talking a lot about one thing: Google+.

“Right now, about 90 percent of the conversation on Google+ looks like it’s about Google+,” says Scott Monty, global digital and multimedia communications manager at Ford Motor Co. “It’s pretty inside-baseball.”

Ford, which launched its Google+ profile July 1, is taking advantage of that conversation by asking Google+ users, “What would you like to see from us, in order to get the most value from interacting?”

The response has been huge, with 124 comments from some of the nearly 3,000 people who have put Ford in their “circles”—the Google+ equivalent to “following” someone on Twitter—in less than two weeks. Ford hopes to keep that momentum going as the brand is propelled forward by the distinction of being the first automaker to enter Google+, which Google says has exceeded 10 million users.

The ‘first mover advantage’

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