Ford Motor Company’s digital magazine weaves multimedia into a stunning print design

Content appeals to a large, diverse workforce while staying true to CEO’s forward-thinking agenda.

Ragan Insider Premium Content
Ragan Insider Content

The online publication needed to reflect Field’s vision for innovation and convey his goals of growing the car manufacturer by introducing more new vehicle designs in a single year than ever before. The success of the effort has earned Ford first place in the “Electronic Magazine” category of Ragan’s 2016 Employee Communications Awards.

Fields was intent on finding new ways to tell the Ford story. After reviewing Fields’ ambitious, forward-looking agenda, the communications team determined that the time had come to transform the internal print magazine, which had been around since the 1920s, into an online publication that would be accessible to employees anywhere, any time.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.