Forever 21’s lawsuit against satire blog a ‘huge miss’

The clothing retailer has issued a cease-and-desist letter and threatened to sue blogger Rachel Kane for ridiculing its products. Experts say its response goes too far.

Someone’s poking fun at your brand on the Internet. What do you do?

Clothing retailer Forever 21 opted to issue a legal challenge to satire blog WTForever21 . In the company’s cease-and-desist letter to blogger Rachel Kane, attorney Jerry Noh wrote that the blog “constitutes trademark infringement, copyright infringement, unfair competition and dilution.” The letter also notes that the website’s name “refers to an abbreviation for colloquial expression that the general public may find offensive.”

Kane is reportedly holding her ground. After first saying she would take the blog down, she issued a statement saying she would keep it going. “If the company continues to makes threats that have no basis in law, my attorneys are prepared to vigorously defend me and seek all available legal redress against Forever 21,” she wrote.

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