Social Media Four steps to maximize the effect of social media This SharePoint expert offers his insights into what businesses need to thrive in online networks. Step one? Know what you want. By Matt WilsonNov. 27, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.