From Engagement to Impact: The New Employee Experience Mandate
Can you prove what changed because of internal communication?
Open rates, clicks and page views remain useful indicators of reach. But leaders increasingly expect communicators to show what employees understood, what they did next and how communication contributed to broader organizational outcomes.
New research from Interact Software and Ragan Communications reveals a clear gap: 62% say meaningful engagement includes employees taking a desired action, yet only 8% connect internal communications data to employee behaviors or actions, and only 6% regularly use internal communications metrics to support investment decisions.
The report explores what is holding teams back and how communicators can build a clearer connection between engagement, employee action and business outcomes.
In this report, you’ll learn how to:
- Connect communication activity to business priorities.
- Measure employee understanding, trust and action.
- Combine quantitative data with employee feedback.
- Prove impact across frontline and deskless workforces.
- Evaluate AI beyond time saved and faster content creation.
- Strengthen internal communications’ role as a strategic adviser.
Download the free report and move from proving messages were sent to proving communication made a difference.
