Garnering retweets: A 10-step guide

Is there a science to optimizing retweets? Or is it a mix of luck and network reach? These guidelines can help.

I believe that some tweets are more likely to be shared than others and that you can increase your chances of being retweeted by following a few simple tips.

There are various factors that come into play, and thankfully there are some data to back up some of these ideas. Check out this great slideshow by HubSpot’s Dan Zarrella, which contains the data we need to underline many of these points.

Timing matters

Smart publishers optimize the publication of their articles to coincide with busy periods of the day. You are more likely to attract retweets between noon and 5 p.m. than you will at 4 a.m. There are different time zones to think about too. For example, 2 p.m. GMT is post-lunch in the U.K. and breakfast in New York, but a little too early for your friends and followers in California. Zarrella’s data suggests that 5 p.m. EST is a sweet spot (possibly because there is a nice overlap: It is evening in London, late afternoon in New York, lunchtime in San Francisco).

People like to share links

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.