Gawker editor shares viral content secrets

Finding content that will explode online is a mix of ‘intuition’ and following ‘the big story arcs’ of the Web.

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Ever wonder how Gawker does it? How the site churns out so much shareable content every day? One of its superstar bloggers, editor Neetzan Zimmerman, has spilled some of his virality mojo to The Wall Street Journal.

For new media nerds and journalism heads it’s a great read.

Sure, his content isn’t exactly fueling the discourse of America’s high society. See:

But gosh darn it, Zimmerman’s posts attract the eyeballs.

He chalks part of it up to “intuition,” but there’s more to his madness. Here are a few gems from the article. On “hot themes”:

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