Ahoy there, communication pros!
Here’s a handful of big comms stories to consider from March 29-April 2, 2021.
1. Georgia’s voting law comes under fire, draws corporate ire.
Consumers have an increasing expectation that the brands they support take a clear stand on important social issues. Such is the case with Georgia’s restrictive new voting law, which is dragging the Peach State’s top execs into the fray. It’s the latest prime example of companies being pushed to exhibit the “core values” they so often tout.
Delta CEO Ed Bastian, who is taking heat for not pushing back against the bill before it passed, sent a memo to employees to clarify the company’s stance. He called the law “unacceptable,” stating that the final iteration of the legislation “does not match Delta’s values.” He continues: