Many of the recalled vehicles had faulty ignition switches, which have been linked to 13 deaths and 54 crashes, though reports state they’re likely to have caused many more than that.
“Clearly this issue took too long to find,” she told Lauer. “In this case, we failed our customers. We failed them with these vehicles.”
She said she didn’t believe there was a cover-up of the potential dangers in the cars’ faulty ignitions. Rather, she said information was in silos within the company and employees failed to come forward with the information they had.
“The problem with this is that people didn’t understand the safety aspects of it,” Barra said.
If GM recalls the Cruze, it would be the company’s 45th recall of the year so far.