Interactive tools make telling the company’s history a more touching and complete task
When it came time for General Motors to plan its 100th anniversary celebration, the world’s largest automaker considered several pitches from authors eager to tell its story.
But the company chose another route, eschewing the traditional book project for a more high-tech option, an interactive “wiki” site that allows former employees and customers to discuss their memories of, and experiences with, GM.
What is a wiki? Basically, it’s software that allows users to easily create, edit and link Web pages. Because they are easy to use, wikis have become popular as source for online communities, collaborative publications and company intranets. An example is Wikipedia, the massive online encyclopedia that relies on content provided by users.