Going to the darkside: a PR pro turns marketer The brave new world of social media: does marketing or PR own it? Maybe it just doesn’t matter. By Ragan StaffMay 27, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.