PR Google’s Alphabet launch comes with a few bumps The company’s founders launched the new umbrella organization to ‘slim down’ Google and break off projects into discrete entities. By Matt WilsonAug. 11, 2015 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.