Google’s new search update encourages you to write for people
SEO content mills, heed this warning.
Google is once again updating the algorithm that dictates what we see — and indirectly, what we click on — when we go looking for information on the ubiquitous search engine.
This one is especially focused on the actual content we put on our sites rather than site architecture or keywords, so it’s of particular interest to comms pros.
The good news: All you really need to do is keep creating great content that keeps people, not machines, in mind.
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