Grammarians: Should it be Google+1s or Google+1’s?

Google+ —the giant search octopus’ new social networking platform—is getting a limited test run, and already a discussion is underway about the attendant punctuation issues.

The Next Web is offering its “Google+ guide for punctuation pedants.” TNW notes that in the URL, it’s called “Google Plus” (since you can’t use a + sign in a Web address), but the brand name includes that favorite symbol of first-grade math.

“But this has given rise to a plethora of punctuation problems, with those writing about it not quite sure how to run with it,” writes TNW’s Paul Sawers. “And the apostrophe is the main issue at hand here.”

Due to an incomprehensible oversight, we weren’t among the people of influence offered a sneak peak at Google+. But it offers a +1 button that acts allows you to mark things you like on the Web, serving a function similar to a Facebook “like.”