Writing & Editing Groupon’s secret weapon: snappy writing One wordsmith details how witty copy has benefitted what Forbes calls ‘the fastest growing company ever.’ By Russell Working@byworkingMay 25, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.