Guy Kawasaki is too ‘popular’ to stop autotweets during Boston bombings

Twitter guru Kawasaki didn’t shut down his automated tweets as news of the Boston Marathon tragedy unfolded. That did not sit well with this author—not at all.

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Editor’s note: This story first appeared on in April of 2013, but we are rerunning it as part of our look back at the top stories in social media on

On Monday, the great social media guru, conference speaker, bestselling author, and all-around egomaniac Guy Kawasaki once again proved that being popular isn’t the same thing as being smart. Or even competent.

While the news about the tragic bombings at the Boston Marathon was just being broken, and for several hours afterwards, most companies shut down their promotional efforts on Twitter and other social media.

Most people and organizations rightly came to the conclusion that to continue to hawk their wares while a national tragedy was unfolding (and people were using Twitter to get and exchange news) was a little insensitive, to say the least.

But not our guy, Guy. Not Special K! The steady stream of auto-tweet spam bombs that his interns send out promoting his products, services and events never even slowed to a trickle. It’s well known that Kawasaki doesn’t even write his own tweets . . . so I guess if you follow him, you get what you deserve.

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