Managing the hybrid workforce: What will employees want–and need?

A company is only as good as its culture.

When a company lacks an inclusive, connected culture, productivity can suffer. Or as Peter Drucker once said: “Culture eats strategy for breakfast.” Which is a big problem these days.

A survey of 127 company leaders by Gartner in June 2020 revealed that 82% of respondents will let employees work remotely for some of the time as employees return to the workplace. But because of that, 30% of business leaders are most concerned with maintaining the corporate culture.

Some employees will be virtual. Some will only work from home. Others will be half and half. As communicators, it’s our job to balance these different segments of the new workforce.

And if you’re reading this thinking your company is the only one still figuring out how to balance this new era of communication, you’re not alone. And if you are thinking that as the pandemic winds down, things will go back to the way they were before, you’re wrong.

A recent webinar sponsored by Unily offered some real-world tips on handling the hybrid workforce. They focused on the three C’s of any good corporate culture: