HarrisX/Ragan survey reveals leadership is the No. 1 skill CEOs value in communicators
But the top skill communicators value? Writing. This is one of many gaps between executives and communicators’ expectations and priorities revealed in the new CEO-Communicators Competencies survey.
Communicators are on a never-ending mission to earn respect for their craft and a more influential seat at the decision-making table.
The turmoil of COVID-19 has revealed the indispensable nature of clear communication and demonstrated the immense value of these often “hidden heroes” who craft timely messaging, but are top-level execs taking notice? If so, what traits, talents and tactics are they looking for?
The HarrisX/Ragan CEO-Communicators Competencies Survey of 552 CEOs and other high-ranking communications officials conducted online in the U.S. from Oct. 22-Nov. 15 revealed how each of these leaders view the other’s role and responsibilities—and what they value most in their interactions.
There are areas where the two agree—employee comms and reputation management are high-value—but there is a discrepancy when it comes to staffing and budget. CEOs say communicators have enough resources to accomplish their goals while communicators say they do not.
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