Have you tried Triberr? 4 reasons why you should

The social platform isn’t perfect, but it can do a lot to boost your personal brand. Here’s why you should give it a shot.

I’ve used Triberr for the past six months, and it has been quite a drama.

Triberr is a new platform where like-minded bloggers can support each other by tweeting worthy posts. I’ve participated in a limited way because, up until now, the application was misguided, political and melodramatic.

I noticed two major problems:

1. Auto-tweets

Not just auto-tweets, but the expectation—even requirement—to auto-tweet other tribe members’ posts. I created my own little resistance movement and was nearly thrown out of a few tribes, but I’m happy to say that Triberr no longer has auto-tweeting. Therefore, I’m staying.

2. Politics

Some tribe members strongly believe that since people tweet your posts, you should always return the favor. I do, unless the blog posts aren’t very good or are blatantly self-promotional.

Everything you do and say reflects on your personal brand. You are what you tweet. Quality content is part of my brand, so I’ve had to ignore some barbs from people who I would happily tweet if their content aligned with what my audience expects from me.

Those are the downsides to Triberr, but let’s talk about the upsides and why you should consider this interesting innovation.

1. It provides fresh voices.

Triberr introduced me to new bloggers like Eric Wittlake, Douglas Idugboe, Michael Brenner, Pam Moore and many others who deliver amazing content. I love almost everything they write and enjoy sharing their insights with my audience. Many of these new connections are becoming my friends and even business associates.

2. It drives meaningful traffic.

I am not a big advocate of listing “driving blog traffic” as a goal. What does it really do for you if you want to build a business? But, Triberr has boosted my blog visitors by about 7 percent, and I suspect many of these new readers are sticking around and becoming regular readers because other trusted bloggers tweet my posts.

3. It provides feedback.

Triberr provides some nice analytics about how your posts perform in the blogosphere. In a very real way, tribe members’ tweets equate to votes. When I write a good post, the Triberr community rewards me for it. If I write a mediocre post, I usually learn something that will help me be a better blogger next time. Triberr has been a bit of a Darwinian catalyst for continuous improvement.

4. It solves a problem.

There is a chronic unfairness about the blogosphere. Many bloggers are popular simply because they were online first. They may not be the most creative or talented, but their blogs are at the top of the pile because they have so many followers, backlinks and social proof. There is one blog in the AdAge Top 100 that has not been updated since 2009.

It’s impossible for new voices to crack into the elite league because of this permanent disadvantage. I really hate this aspect of the social Web. Blogging has a glass ceiling and institutionalizes mediocrity.

Triberr combats this problem by supporting worthy new voices. Triberr is a true meritocracy. If you do good work and help others who also do good work, you will be rewarded. That’s the way it should be.

We may not have 100,000 followers, but with the support of an engaged group of supporters, we can at least promote deserving work from people not necessarily considered A-listers.

Triberr has evolved to focus on the right things. Founders Dino Dogan and Dan Cristo continue to add cool new features at a breakneck pace. If you want to break through the clutter, meet new friends, and learn to be a better blogger, you should give Triberr a try.

A challenge to joining is that you need an invitation. My tribes are complete, but there are message boards with tribes looking for bloggers. You can also start your own tribe.

Mark Schaefer is the author of “Return On Influence” and blogs at grow, where this article originally appeared.

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