The Workplace Heinz forgoes Super Bowl spot, gives employees a day off instead The company launched a petition to make the day after NFL’s final game of the season a national holiday. The PR move was met with mixed reactions. By Beki Winchel@bekiwekiJan. 27, 2017 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.