Hey! Look! Grabbing Web readers in 2 words The first few words of Web headings and links determine whether or not readers will click to read the content. By Ragan StaffJune 26, 2009 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.