Hiring for social media: When the big picture’s in a small, bent frame Many companies stressing technical acumen—and low cost—over identifying and engaging the audience. By Ragan StaffDec. 7, 2009 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.