Hospital fires up news media interest with hot car livecast

Even on an overcast day, an Ontario hospital group drew record viewership for a Facebook Live broadcast about the dangers of leaving kids in hot cars. Best of all, TV loved it.

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An Ontario, Canada, hospital group came up with an idea: How about a Facebook Live broadcast in which an emergency room physician sits in a hot car and discusses the dangers?

If you figured there’d be little interest in watching a doctor sweat, you’d be wrong. Some 53,000 viewers have tuned in for a Facebook Live broadcast by Hamilton Health Sciences’ Dr. Anthony Crocco, chief of pediatric emergency medicine at McMaster Children’s Hospital.

TV stations and newspapers showed up to cover the livestream. Perhaps the demonstration brought home the realization that hot cars can bring on heat stroke quickly and with tragic consequences.

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