Social Media How a shipping company earned 650,000 Facebook fans in a year A look at how Maersk’s social media manager, operating solo, engages fans on 10 social networks without bottom-line sales or gimmicks. He just tells stories. By Matt WilsonJan. 8, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.