Social Media How a software company’s blog gained 4 million users in just 2 years Evernote’s simplified format puts a premium on content, user feedback, and social media links. By Susan OhSept. 10, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.