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Artificial Intelligence

How AI can amplify your social media reach

A look at the platforms changing how social teams create posts. 

By Callie Krosin
May 5, 2025
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Ragan Insider Premium Content

AI helps Visit Orlando’s social media team move from concept to campaign. 

“AI can assist us in every stage of the campaign planning without compromising authenticity,” said Adeta Gayah, senior director of social media and content at Visit Orlando. 

In a presentation at Ragan’s AI Horizons conference, Gayah highlighted the benefits of AI for brainstorming, storyboarding and personalized content at scale. The audience was also given a tour of the AI integrated in some of the tools comms pros use daily.  

Here are some elements of Visit Orlando’s AI-enhanced social media toolkit: 

Sprout Social 

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