Employee advocacy is taking corporate communications by storm.
Encouraging employees to be your organization’s champions could be the perfect answer to journalists increasingly seeking real stories on social media.
Companies like Cisco and Danske Bank are already experimenting with employee social-media takeovers. Don’t sack your spokesperson, but it’s definitely time to give your employees the forum they deserve.
A source for journalists
A national survey of reporters at large and midsize U.S. newspapers revealed how reporters use social media to source stories. More than 20 percent of journalists say that Facebook is “important” or “very important” to their reporting. Fifty percent of journalists hold Twitter in the same regard. They use it to find information, locate sources and conduct background research.