How animation can successfully engage employees

Animated videos aren’t just for kids. They have a unique ability to hold employees’ attention and appeal to a diverse workforce. Keep these tips in mind to make the most of the medium.

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In our increasingly globalized world, employees come from all walks of life, as well as different states and countries.

With such diverse backgrounds—not to mention the influx of distractions in this digital age—finding ways to engage employees is more difficult than ever.

Animation is a unique way to bridge that gap.

There’s something familiar and universal about animation, which makes it a good way to engage diverse individuals, but animation alone isn’t enough to successfully grab and hold your employees’ attention.

Let’s look at some tips that will help:

1. Use animation as a common denominator.

As I mentioned above, universality is animation’s top benefit. Not only are most people intimately familiar with animation, but the medium’s abstract aesthetic makes it easier for people to relate to the characters.

Viewers rarely think, “Hey, he/she doesn’t look like me!” More important, because there’s a built-in lack of realism, viewers probably won’t tune out upon seeing differences (e.g., look, sound, personality, etc.). In this respect, animation offers a common denominator for your audience.

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