Company execs are often leery of having internal communication go external.
There are articles that talk about how stay ahead of this “problem.” There are a few examples of internal messages going external that have caused headaches for corporate communicators. Take for example the situation that happened with Sainsbury’s in the U.K.
Much of what companies communicate internally their customers wouldn’t be interested in, anyway. There are times, though, when things typically classified as internal should be allowed to escape a company’s walls; one is employee recognition.
Great employee recognition must be timely, authentic, appropriate and tied to the organization’s values.