How brands can jump on ‘Pokemon Go’ craze

The viral app is making headlines as more and more consumers are getting caught up in the game. Here’s how a grocer got involved—and how your organization can, too.

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It was hard not to get swept up in the sensation of Pokemon Go this week.

You likely either saw people out playing it—holding up their cell phones as they walked or ran down the street—or you heard people talking about it on social media. Pokemon Go fever came on fast—the free app almost instantly became the most-downloaded free iPhone app and the top-grossing iPhone app in the U.S.

It reminds me of the fervor that surrounded the early days of Twitter, when real-world tweet-ups happened regularly among the tech-savvy early adopters who “got” the social network long before it became mainstream. This is perhaps fitting, given that Pokemon Go has just surpassed Twitter’s 65 million active users.

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