PR How brands seized on the Super Bowl #blackout Oreo, Audi, Calvin Klein, Tide, and even Major League Baseball seized the moment when the lights went out at the Superdome. By Matt WilsonFeb. 5, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.