Social Media How centuries-old Fiskars built a thriving online community After a disappointing brand audit, the scissors company revived itself with the help of 7,000 ‘brand warriors.’ By Matt WilsonApril 16, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.