How Comcast could have better handled damaging tweet

PR and crisis communications experts weigh in on how Comcast could have dealt with a tweet from a nonprofit that it funds without rescinding its funding.

“This is not the way Comcast behaves toward its nonprofit partners.”

That’s what Comcast spokeswoman Sena Fitzmaurice said in a statement after media websites reported that the company was pulling $18,000 in funding from a film camp for girls.

A post on the Reel Grrls official Twitter account linked to a petition protesting Federal Communications Commission Commissioner Meredith Atwell Baker’s decision to accept a lobbying job at Comcast. A few months ago, Baker voted in favor of Comcast’s merger with NBC and criticized the FCC for drawing out the process.

In an email to Reel Grrls, Comcast Vice President of Communications Steve Kipp wrote, “I cannot in good conscience continue to provide you with funding—especially when there are so many other deserving nonprofits in town.”

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