How communicators can combat vaccine skepticism

Try these empathetic tactics to tamp down resistance and hesitancy among employees.

Ragan Insider Premium Content
Tackling vaccine skepticism

As the vaccine rollout continues, every forward-thinking employer is concerned about one thing:

“What do I do about employees who are hesitant about getting vaccinated?”

This is a powder keg of a subject, because you have business concerns and safety conflicting with people’s right to privacy and their right to make their own health decisions. This piece is not about that debate.  Emotions run high, but there are basic business truths that employers will be faced with.

For example, you may need full compliance to get into a safe working office, or you may have clients who require that your employees be vaccinated. It may even be a point of difference in the marketplace at some point. Getting people vaccinated will, for many, be vital to moving their business forward.

[RELATED: Make sure your team is up to date on the latest skills, strategies and practices. Learn more about Ragan Training.]

Swaying the skeptics

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.