How communicators can spark a superb sales kickoff

These days, communicators are on the hook for much more than just messaging.

Those who want to truly soar in their careers should be mindful of higher-level business goals and consistently tie their work to important company objectives. That includes doing your part to boost sales and revenue.

Sales kickoffs (SKOs) are one of the most important events on any company’s calendar—and they should be top of mind for you, too. SKOs offer a chance to build buzz about new offerings and ensure the entire organization understands the priorities and roadmap for the year ahead. But how can you take a more proactive, persuasive role in such events? How can communicators build sales engagement, educate internal audiences and reach a global, dispersed team in meaningful ways?