How communicators use podcasts to have conversations about thought leadership

In the last year, the focus has shifted from a perfectly-worded press release to making space for important conversations.

The more successful organizations are leaning into these opportunities by creating fresh, innovative thought leadership content using tools such as live audio rooms and podcasts to dissolve the distance of our digitally distanced world.

Ahead of her session at Ragan’s Social Media Conference at Walt Disney World on Sept. 9, we caught up with Nicole Christie, senior writer and producer at Microsoft, to learn how her company has used podcasts to share its brand values with employees and consumers alike—no matter where they might live.

Ragan: What’s one thing in your morning routine that sets you up for success for the day ahead?

Christie: While I’m a relatively early riser, it’s not peak cognitive time for me, so trying to wake up and get going on anything that requires brainpower or creativity doesn’t work. Instead, I block two hours in the morning just for myself—to have coffee and breakfast, talk with my husband, meditate, exercise and get things in order for the day.