How content DJs keep their audience riveted

Put the popular topics into heavy rotation, the perennial favorites into medium rotation, and the emerging topics into light rotation. Here’s how—and why.

Ragan Insider Premium Content
Ragan Insider Content

To find the answer, consider yourself a DJ for your content.

What content will you play for your audience today? How will you mix it up so it’s new and fresh while not overly unusual? How will you know how much they like it?

Think of social media as your club floor, your blog as the radio, and your website as a wedding.

As a content DJ, you’ll want to do a mix of things:

In social media, you might want to devote a higher proportion of your promotions to new or experimental content, and feature popular content on your blog or website.

Start by identifying the “favorites.”

1. Analyze the most-read topics over the past year using:

2. Look for patterns of usage—weekdays vs. weekends, time of day, monthly or seasonal.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.