How do you define ‘branding’?

You hear and use the words ‘brand’ and ‘branding’ all the time, but can you define them? Take a look at how 30 industry pros interpret the terms.

What is a brand?

It seems like a simple question, but “brand” and “branding” are terms that many in the marketing, advertising and PR industries define in a multitude of ways.

Is “brand” another term for “company”? Is it the way customers feel when they see a company logo? Is “branding” a compilation of PR, marketing and advertising messages?

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