PR How EA Sports built a ‘virtual newsroom’ The maker of the Madden series of football games and other huge sports franchises keeps its ear to the ground so it can respond with relevant, accurate content. By Matt WilsonApril 8, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.