How Facebook Questions can help your brand

Communicators, especially those in smaller businesses, are figuring out how to use the new polling feature, which launched in March.

When Facebook launched its Questions feature a little more than a month ago, the social networking giant’s focus seemed to be on how individuals might use it. Looking for restaurant recommendations and asking about favorite movies are two of the examples given on the feature’s Facebook page.

But there are plenty of uses for Facebook Questions among communicators, public relations agents and marketers, and people in those professions are slowing figuring out what those are.

“The whole goal with me is to get my fans responding,” says Eric Sedransk, president of The Early Birdie. “The nice thing about the Questions feature is that we can basically give them the answer. It’s a multiple choice question as opposed to a fill-in-the-blank.”

Gauging opinion

Those responses will drive how Winster moves forward, which is a good way to make customers feel empowered, Hong says. It’s important for voters to see the impact of how they answer questions, says Sedransk. It’s a huge thing for people who voted on a new ice cream flavor, for instance, to see that flavor sitting on a shelf.

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