How Goodway Group’s spirit navigated the COVID-19 pandemic

Glean takeaways from this case study on how one company endured the hardships of COVID-19–and emerged with its culture intact.

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When the country shut down last March, Goodway Group was well prepared for the remote work environment. For over a decade, Goodway Group has operated with a 100% remote workforce. However, the emotional and mental strain of the pandemic created significant organizational and personal roadblocks.

In the Goodway Group spirit, employees worked together to make sure the organization’s needs were met and resources were available to help everyone through the difficult months ahead.

With major shifts in business strategy, Goodway had to make some tough decisions to adjust to this new climate. In a companywide webinar in April 2020, the leadership team announced all employees would be on a 20% wage reduction. During this call, President Jay Friedman also announced the new WIG (Wildly Important Goal) to “pay back every penny we could in 2020.”

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