How influential writers engage their audiences

You have to make what you say impossible to ignore, and that takes a deep connection with an audience to pull off.

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Writing a book is not for the faint of heart.

It can be hard. It takes time. And for what? So that it can sit on someone’s shelf for years? No!

I spent a full year researching how to create powerful, long-lasting influence as a nonfiction author in order to earn my master’s degree, during which I discovered five fundamental principles that make a powerful difference:

1. Say something no one wants to hear in a way that they can’t not listen.

2. Bring to light the hidden, unspoken side of a story so that they can’t not see.

3. Write with heart, soul, and authenticity so that they can’t not hear.

4. Work with the media in all its various forms to reach the right people, at the right time, in the right way, and in their own worlds.

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