How Jersey Mike’s engages Facebook fans without giveaways, coupons or freebies

Rather than obtaining Facebook “empty likes” with coupons, the sandwich chain opted this summer for a charity campaign and a look at its own history.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.