How Legoland Parks & Resorts built an employee app for real-time comms
With building at its core, it should come as no surprise that Legoland Parks & Resorts created a technology framework to keep employees up to date. It earned a Grand Prize for Best Use of Technology in Ragan’s Employee Communications + Top Places to Work Awards.
“If you build it, they will come,” or so Legoland Parks & Resorts believed, much like the movie “Field of Dreams.” In the middle of the pandemic, Legoland Parks & Resorts sought the help of Speakap to implement an employee app for its entire workforce, including over 5,000 frontline workers without a company email address, desktop or phone.
The internal communications platform’s goals included: streamline real-time communications between office and frontline workers through mobile and web; ensure that on-the-go staff had easy access to events, documents, videos and images; facilitate the sharing of appropriate information and questions between teams, locations and tiers of the organization; and alert employees of breaking company news through timely push notifications with read acknowledgements.
Speakap worked alongside the Legoland project team to create materials for employee introduction to the app and associated training activities. It was a quick, four-week turnaround for the launch so the teams needed to create stages for the project to ready for launch. Those included:
Set Up: Brickbuzz (the name chosen by employees for the app) was released as a native app for iOS and Android, available for tablets and desktop devices. The app is 100% white labeled and makes no reference to Speakap.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
