How Marvel manages multiple Twitter accounts

From Deadpool to The Avengers, the comic publisher and moviemaking juggernaut feeds fans’ appetites with Twitter. But you don’t need to be an Incredible Hulk to stoke enthusiasm.

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Think you’ve got trouble juggling Twitter accounts?

Then consider the case of Marvel Entertainment’s executive editorial director, Ryan Penagos.

His company’s accounts include Deadpool, tweeting for a comic-book mercenary and antihero. And the Avengers, promoting the movie about a team of superheroes seeking to (what else?) save the world from disaster.

Not to mention Marvel Entertainment, the voice of the comic, games, and movies juggernaut. Plus, Penagos himself has 1.3 million fans in his own account, @AgentM.

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