How PR pros can handle bad press

Making news for the wrong reasons is never a good thing, but the way you respond can make or break your brand’s reputation. Consider these tactics to maneuver your organization through a fallout.

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Recently, companies like Uber, Thinx, Pepsi and United Airlines have been getting a bad rap.

Is it because they are bad companies? That depends on whom you ask. Is it because nobody is using their services? No. If anything, it’s the opposite.

These transformational companies have changed how consumers travel, what they choose to drink and how women manage their period (yes, we said it—deal with it). But, even with such accolades, controlling perception and protecting your brand in a world where anyone has the ability to put their opinion and videos online to reach millions is harder than ever.

Related: What We Can Learn From Cheerios’ Potential PR Crisis

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