Social Media How Sears used social media and zombies to enliven its brand identity If it lurches like a zombie and eats brains like a zombie, it must be … Sears? Store chain shambles away from stodginess with YouTube videos, a special Twitter feed and a user-fiendish makeover. By Matt WilsonNov. 1, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.