Social Media How St. Jude became the most-loyal brand on Facebook The hospital for young cancer patients was named the brand with the most-loyal Facebook following. It got there without gimmicks or snark. By Matt WilsonFeb. 22, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.