How Starbucks builds brand loyalty
Hear how the caffeine giant uses internal social media to turn employees into brand ambassadors.
With more than 9 million Twitter followers and more than 35 million Facebook page “likes,” Starbucks has established a vibrant social media presence. By encouraging sharing and customizing experiences, it attracts new customers and cultivates current relationships.
The most important followers for Starbucks to connect with? Its employees.
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